Rare Book & Manuscript Library

Jason Rogers papers, 1825-1971

Series III: Advertising Campaigns, 1912-1930

Rogers may be little known today, but his contemporaries were all-too aware of his activities. In the productive years of his career, he inundated his colleagues with one campaign after another. Most of his ideas came from practices at the Globe; his extensive publicizing of his own innovations no doubt added to his paper's reputation for creative marketing. He launched each of these drives with a circular letter and some advertising materials, and then reaped responses from editors around the nation. These responses were then used to generate publicity for the next campaign. Rogers's efforts ranged from supporting the League of Nations to fighting income-tax evasion.

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Advertising the Advertiser, 1912-1913

Box 5 Folder 7 Correspondence, 1912-1913

Box 6 Folder 1 Scrapbook, 1913

Box 6 Folder 2 Scrapbook, 1912-1913

Box 6 Folder 3 Scrapbook, 1913

Box 6 Folder 4 Associated Newspapers, 1912-1913

Gilt Edge List, 1912-1914

Box 7 Folder 1 Correspondence, July 1913

Box 7 Folder 2 Correspondence, 1913 August-1914 January

Box 7 Folder 3 Documents, 1913

Box 7 Folder 4 Home Study Course Campaign, 1914

Box 7 Folder 5 Anti-Stephens Bill Campaign, 1914-1919

Box 7 Folder 6 Pure Food Directory, 1914-1916

Box 7 Folder 7 Bedtime Stories Club, 1915

Box 7 Folder 8 Evening Newspapers, 1916

Box 7 Folder 9 Closer Cooperation, 1918

Box 8 Folder 1 Direct Route to the Greatest Market, 1919

Box 8 Folder 2 League of Nations, 1919

Box 8 Folder 3 Newspaper Valuation, 1919-1921

Box 8 Folder 4 Anti-Income Tax Evasion, 1921-1922

Box 8 Folder 5 Pittsburgh Plate Glass and Campbell Soup Company, 1925-1930

Box 8 Folder 6 Regional Advertising, 1929-1930