Rare Book & Manuscript Library
 

Jason Rogers papers, 1825-1971

Series III: Advertising Campaigns, 1912-1930

Rogers may be little known today, but his contemporaries were all-too aware of his activities. In the productive years of his career, he inundated his colleagues with one campaign after another. Most of his ideas came from practices at the Globe; his extensive publicizing of his own innovations no doubt added to his paper's reputation for creative marketing. He launched each of these drives with a circular letter and some advertising materials, and then reaped responses from editors around the nation. These responses were then used to generate publicity for the next campaign. Rogers's efforts ranged from supporting the League of Nations to fighting income-tax evasion.

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Advertising the Advertiser, 1912-1913



Box 5 Folder 7 Correspondence, 1912-1913



Box 6 Folder 1 Scrapbook, 1913


Box 6 Folder 2 Scrapbook, 1912-1913


Box 6 Folder 3 Scrapbook, 1913


Box 6 Folder 4 Associated Newspapers, 1912-1913


Gilt Edge List, 1912-1914



Box 7 Folder 1 Correspondence, July 1913


Box 7 Folder 2 Correspondence, 1913 August-1914 January


Box 7 Folder 3 Documents, 1913


Box 7 Folder 4 Home Study Course Campaign, 1914


Box 7 Folder 5 Anti-Stephens Bill Campaign, 1914-1919


Box 7 Folder 6 Pure Food Directory, 1914-1916


Box 7 Folder 7 Bedtime Stories Club, 1915


Box 7 Folder 8 Evening Newspapers, 1916


Box 7 Folder 9 Closer Cooperation, 1918



Box 8 Folder 1 Direct Route to the Greatest Market, 1919


Box 8 Folder 2 League of Nations, 1919


Box 8 Folder 3 Newspaper Valuation, 1919-1921


Box 8 Folder 4 Anti-Income Tax Evasion, 1921-1922


Box 8 Folder 5 Pittsburgh Plate Glass and Campbell Soup Company, 1925-1930


Box 8 Folder 6 Regional Advertising, 1929-1930