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Series III: Advertising Campaigns, 1912-1930Rogers may be little known today, but his contemporaries were all-too aware of his activities. In the productive years of his career, he inundated his colleagues with one campaign after another. Most of his ideas came from practices at the Globe; his extensive publicizing of his own innovations no doubt added to his paper's reputation for creative marketing. He launched each of these drives with a circular letter and some advertising materials, and then reaped responses from editors around the nation. These responses were then used to generate publicity for the next campaign. Rogers's efforts ranged from supporting the League of Nations to fighting income-tax evasion. |