Series I: Correspondence, 1892-1958
Series I contains general correspondence between Jason Rogers and his enormous circle of professional colleagues. These letters from journalists, educators, advertisers, and politicians mostly relate to Rogers's various campaigns to improve standards in newspaper marketing. One folder features correspondence from Rogers's time at the Kansas City Journal-Post. This series also includes some family letters, mainly between Jason Rogers and his son, Walter. Most of the correspondence here was filed separately in the Rogers papers. There are many more letters filed chronologically throughout the collection in folders directly related to specific subjects. For instance, each of Rogers's advertising campaigns contains its own documents, clippings, and correspondence.
Box 1 Folder 1
Personal, 1892-1951
Incoming, 1912-1917
Box 1 Folder 2
1912-1917
Box 1 Folder 3
1918
Box 1 Folder 4
1919 January-June
Box 1 Folder 5
1919 July-1928
Box 2 Folder 1
Outgoing, 1915-1929
Box 2 Folder 2
Jason and Walter, 1922-1931
Box 2 Folder 3
Kansas City Journal-Post, 1927-1928
Box 2 Folder 4
Walter Rogers, 1915-1958
Series II: Writings, 1915-1930
Series II features typescripts, manuscripts, and published works from Rogers's career as an advertising writer and book author. Rogers's drafts tend to be combinations of typewritten and handwritten pages, combined with note cards and clippings.
Subseries II.1: Published Writings, 1915-1920
These files contain typescripts and manuscripts of Rogers's books and pamphlets that were eventually published.
Box 2 Folder 5
Graphic Commercial Survey, 1915-1916
Box 2 Folder 6
Newspaper Data Books, 1916-1920
Box 3 Folder 1
Newspaper Efficiency, 1917
Box 3 Folder 2
Newspaper Advertising, 1917
Box 3 Folder 3
Newspaper Making, 1919
Box 3 Folder 4
Fundamentals of Newspaper Building, 1919
Box 3 Folder 5
Little Black Book, 1920
Subseries II.2: Unpublished Writings, 1925-1931
The manuscripts and typescripts in these folders were never published.
Box 3 Folder 6
The Real Story of Advertising, undated
Box 3 Folder 7
Notes for America's Outstanding Newspapers, 1925
Box 3 Folder 8
Selling Through Newspaper Advertising circa, 1925
Selling through Newspaper Advertising
Box 4 Folder 4
Starting A Newspaper, 1929-1930
Box 4 Folder 5
Plan For Buying Advertising, 1930
Box 4 Folder 6
Balanced Production and Controlled Distribution, 1930-1931
Subseries II.3: General Writings, 1916-1930
Rogers wrote most of these short pieces as advertising copy, or as marketing materials for his various campaigns.
Box 5 Folder 1
"Again Cape Cod,", undated
Box 5 Folder 2
Advertisers' Weekly circa, 1923-1927
Box 5 Folder 3
Harvard Advertising Awards, 1925
Box 5 Folder 4
Business Writings, 1916-1929
Box 5 Folder 5
Kansas City Journal-Post Editorials, 1928
Box 5 Folder 6
Advertising Writing, circa, 1930
Series III: Advertising Campaigns, 1912-1930
Rogers may be little known today, but his contemporaries were all-too aware of his activities. In the productive years of his career, he inundated his colleagues with one campaign after another. Most of his ideas came from practices at the Globe; his extensive publicizing of his own innovations no doubt added to his paper's reputation for creative marketing. He launched each of these drives with a circular letter and some advertising materials, and then reaped responses from editors around the nation. These responses were then used to generate publicity for the next campaign. Rogers's efforts ranged from supporting the League of Nations to fighting income-tax evasion.
Advertising the Advertiser, 1912-1913
Box 5 Folder 7
Correspondence, 1912-1913
Box 6 Folder 1
Scrapbook, 1913
Box 6 Folder 2
Scrapbook, 1912-1913
Box 6 Folder 3
Scrapbook, 1913
Box 6 Folder 4
Associated Newspapers, 1912-1913
Gilt Edge List, 1912-1914
Box 7 Folder 1
Correspondence, July 1913
Box 7 Folder 2
Correspondence, 1913 August-1914 January
Box 7 Folder 3
Documents, 1913
Box 7 Folder 4
Home Study Course Campaign, 1914
Box 7 Folder 5
Anti-Stephens Bill Campaign, 1914-1919
Box 7 Folder 6
Pure Food Directory, 1914-1916
Box 7 Folder 7
Bedtime Stories Club, 1915
Box 7 Folder 8
Evening Newspapers, 1916
Box 7 Folder 9
Closer Cooperation, 1918
Box 8 Folder 1
Direct Route to the Greatest Market, 1919
Box 8 Folder 2
League of Nations, 1919
Box 8 Folder 3
Newspaper Valuation, 1919-1921
Box 8 Folder 4
Anti-Income Tax Evasion, 1921-1922
Box 8 Folder 5
Pittsburgh Plate Glass and Campbell Soup Company, 1925-1930
Box 8 Folder 6
Regional Advertising, 1929-1930
Series IV: The Globe, 1910-1924
While much of the collection features records dating from Rogers's time as publisher of the Globe, this series deals specifically with his activities at the paper. These files feature some business documents, and contain several issues of the publication. Several folders are dedicated to the 125th anniversary edition, which was published in 1918. The saga of the Globe's demise – and Rogers's unsuccessful attempt to replace it – unfolds through clippings and correspondence in this series.
Box 8 Folder 7
Business Documents, 1910-1922
Box 8 Folder 8
Special Advertising Edition, 1915
Box 8 Folder 9
Format Critique, 1916
Box 8 Folder 10
Individual Issues, 1917-1923
Box 9 Folder 1
America's Oldest Daily Newspaper, 1918
125th Anniversary Issue, 1918
Box 9 Folder 2
125th Anniversary Issue, 1918
Box 9 Folder 3
Correspondence, 1918
Box 9 Folder 4
Last Issue, 1923
Box 9 Folder 5
Clippings--Death of The Globe, 1923
Box 9 Folder 6
Clippings--Frank Munsey, 1924-1926
Box 9 Folder 7-8
A Newspaper Like the Old Globe, 1924
Box 13
Slides, undated, (18 slides)
Series V: Newspaper Business, 1874-1948
This series holds materials collected by Rogers related to the wider newspaper industry
Subseries V.1: Newspaper Associations, 1910-1948
Some of Rogers's greatest contributions came from his advocating wider cooperation between journalists. This subseries contains files related to the origins of the Audit Bureau of Circulations. It also holds records from some publishing conferences.
Audit Bureau of Circulations, 1911-1927
Box 10 Folder 1
Correspondence, 1911-1927
Box 10 Folder 2
Clippings, 1913-1931
Box 10 Folder 3
Business Documents, 1910-1948
Box 10 Folder 4
Typescripts, undated
Box 10 Folder 5
Press Associations, 1913-1929
Subseries V.2: Newspaper Research, 1874-1932
This subseries holds a small selection of historical advertisements, as well as clippings on journalism history. Subjects in these folders include Henry Ford and Victor Lawson, founder of theChicago Daily News.There is some information on the Pressman's Strike of 1919, and on the larger question of the price of newsprint.
Box 10 Folder 6
Advertisements, 1874-1929
Chicago Daily News, 1888-1932
Box 10 Folder 7
Appraisal of Chicago Daily News, 1888-1932
Box 10 Folder 8
Clippings--Victor Lawson, 1925
Box 14
Slides, undated, (4 slides)
Box 10 Folder 9
Clippings--Journalism, 1916-1930
Box 11 Folder 1
International Paper Co. vs. Jason Rogers, 1917-1918
Box 11 Folder 2
Print Paper Crisis, 1916-1921
Box 11 Folder 3
Sound Merchandising Bill, 1918-1919
Box 11 Folder 4
Pressman's Strike, 1919-1920
Box 11 Folder 5
Barbour's Reference Rate Service, 1921-1922
Box 11 Folder 6
Advertising Maps, 1925-1929
Box 11 Folder 7
Business Publications, 1928-1931
Box 11 Folder 8
Clippings--Henry Ford, 1927-1930
Series VI: Personal, 1825-1971
This series holds documents related to the personal lives and business activities of Jason Rogers and his son, Walter Shillaber Rogers.
Subseries VI.1: Jason Rogers, 1825-1951
This subseries holds business papers and clippings related to Rogers's career. It also has some research Rogers conducted into the life of John Dillingham, a nineteenth-century resident of Cape Cod. Dillingham's will of 1825 is also here.
Box 12 Folder 1
Clippings--Biographical, 1894-1951
Box 12 Folder 2
Jason Rogers Photo, circa, 1920
Box 12 Folder 3
Contracts, 1917-1930
Box 12 Folder 4
Clippings--Reviews, 1918
John Dillingham, 1825-1929
Box 12 Folder 5
Will, 1825
Box 12 Folder 6
Clippings, 1908-1929
Box 12 Folder 7
Expense Journal, 1900-1925
Box 12 Folder 8
Jason Rogers Inc., 1924
Subseries VI.2: Walter Rogers, 1919-1971
Walter Rogers was an engineer, an advertising executive, and a naval officer. This subseries contains records from his education, business life, and documents a decades-long conflict with the military over his pension.
Box 12 Folder 9
Schooling, 1919-1927
Box 12 Folder 10
Classical High School Yearbook, 1934
Box 12 Folder 11
Military Records, 1935-1971
Box 12 Folder 12
Engineering and Patents, 1939-1942
Box 12 Folder 13
Walter Rogers Photo, circa, 1945
Box 12 Folder 14
Who's Who in the East, 1952-1954
Box 12 Folder 15
Typescript--Captain Baker, 1971