Rare Book & Manuscript Library
 

Jason Rogers papers, 1825-1971

Series II: Writings, 1915-1930

Series II features typescripts, manuscripts, and published works from Rogers's career as an advertising writer and book author. Rogers's drafts tend to be combinations of typewritten and handwritten pages, combined with note cards and clippings.

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Subseries II.1: Published Writings, 1915-1920

These files contain typescripts and manuscripts of Rogers's books and pamphlets that were eventually published.



Box 2 Folder 5 Graphic Commercial Survey, 1915-1916


Box 2 Folder 6 Newspaper Data Books, 1916-1920



Box 3 Folder 1 Newspaper Efficiency, 1917


Box 3 Folder 2 Newspaper Advertising, 1917


Box 3 Folder 3 Newspaper Making, 1919


Box 3 Folder 4 Fundamentals of Newspaper Building, 1919


Box 3 Folder 5 Little Black Book, 1920


Subseries II.2: Unpublished Writings, 1925-1931

The manuscripts and typescripts in these folders were never published.


Box 3 Folder 6 The Real Story of Advertising, undated


Box 3 Folder 7 Notes for America's Outstanding Newspapers, 1925


Box 3 Folder 8 Selling Through Newspaper Advertising circa, 1925


Selling through Newspaper Advertising



Box 4 Folder 1 Notes, circa 1925


Box 4 Folder 2 to 3 Typescript, circa, 1925


Box 4 Folder 4 Starting A Newspaper, 1929-1930


Box 4 Folder 5 Plan For Buying Advertising, 1930


Box 4 Folder 6 Balanced Production and Controlled Distribution, 1930-1931


Subseries II.3: General Writings, 1916-1930

Rogers wrote most of these short pieces as advertising copy, or as marketing materials for his various campaigns.



Box 5 Folder 1 "Again Cape Cod,", undated


Box 5 Folder 2 Advertisers' Weekly circa, 1923-1927


Box 5 Folder 3 Harvard Advertising Awards, 1925


Box 5 Folder 4 Business Writings, 1916-1929


Box 5 Folder 5 Kansas City Journal-Post Editorials, 1928


Box 5 Folder 6 Advertising Writing, circa, 1930