Rare Book & Manuscript Library

Jason Rogers papers, 1825-1971

Series II: Writings, 1915-1930

Series II features typescripts, manuscripts, and published works from Rogers's career as an advertising writer and book author. Rogers's drafts tend to be combinations of typewritten and handwritten pages, combined with note cards and clippings.

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Subseries II.1: Published Writings, 1915-1920

These files contain typescripts and manuscripts of Rogers's books and pamphlets that were eventually published.

Box 2 Folder 5 Graphic Commercial Survey, 1915-1916

Box 2 Folder 6 Newspaper Data Books, 1916-1920

Box 3 Folder 1 Newspaper Efficiency, 1917

Box 3 Folder 2 Newspaper Advertising, 1917

Box 3 Folder 3 Newspaper Making, 1919

Box 3 Folder 4 Fundamentals of Newspaper Building, 1919

Box 3 Folder 5 Little Black Book, 1920

Subseries II.2: Unpublished Writings, 1925-1931

The manuscripts and typescripts in these folders were never published.

Box 3 Folder 6 The Real Story of Advertising, undated

Box 3 Folder 7 Notes for America's Outstanding Newspapers, 1925

Box 3 Folder 8 Selling Through Newspaper Advertising circa, 1925

Selling through Newspaper Advertising

Box 4 Folder 1 Notes, circa 1925

Box 4 Folder 2 to 3 Typescript, circa, 1925

Box 4 Folder 4 Starting A Newspaper, 1929-1930

Box 4 Folder 5 Plan For Buying Advertising, 1930

Box 4 Folder 6 Balanced Production and Controlled Distribution, 1930-1931

Subseries II.3: General Writings, 1916-1930

Rogers wrote most of these short pieces as advertising copy, or as marketing materials for his various campaigns.

Box 5 Folder 1 "Again Cape Cod,", undated

Box 5 Folder 2 Advertisers' Weekly circa, 1923-1927

Box 5 Folder 3 Harvard Advertising Awards, 1925

Box 5 Folder 4 Business Writings, 1916-1929

Box 5 Folder 5 Kansas City Journal-Post Editorials, 1928

Box 5 Folder 6 Advertising Writing, circa, 1930