Lawrence K. Grossman papers, 1931-2018

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Series III: NBC


NBC 60s



Box 4 Worklife in the 60s

Letters revealing worklife in 60s - letters betweenn limo company president and LKG regarding denial of service for Harlem address wedding for "negro" staffer; memo to LKG from "the girls" regarding his help in securing lighting in the the Ladies Room; memo inquiring whether there are training funds through RCA Equal Employment program


Box 4 Congratulatory letters & memos: Appointment to new job at NBC from CBS and NBC promotion to VP

100 or so letters & copies of replies from across fields of media, public affairs, arts, and popular culture, including newspapers magazine, tv, news, PR/advertising, agents, industry trade groups, graphic design, writers, etc.


Box 4 Daily work files

Internal memos /battles regarding ad philosphy among LKG, Sydney Eiges David Adams, Kintner; other memos demonstrating the perks and frustrations of a rising star in the organization, receipts & expense reports, memos on personnel matters


Box 4 Daily Correspondence Record binders

Lawrence K. Grossman/MAL Daily Correspondence Record January -December 1963; LKG Daily Mail/Correspondence Jan-Dec 1964; LKG Daily Mail/Correspondence Jan-Dec 1965; Daily Correspondence Jan-June 1966


Box 4 NBC cultural Program Ideas, pitches & research

The Subjective Camera - Fifteen professional describe how they bring the fine arts to television - draft treatment with notes; NBC cultural/arts programming schedule; pitch letters regarding Julian Stein off-broadway production that LKG pitches to NY Herald Tribune & NBC as a sponsored program opportunity


Box 4 NBC Research - publications

"Demographics" Roper report: a ten-yar view of public attitudes toward television and other mass media 1959-1968; Educational Broadcasting Review National Association of Education Broadcasting 1969 Publication: Broadcasting and Social Action A Handbook for Station Executives


Box 4 Reel-to-reel audio tapes

1965 NBC week drums; drums election spot



Box 5 NBC 60s Promotion Department publication: "Seventy Hours and Thirty Minutes" 2 copies

From 1:53 pm Friday, Nov. 22 to 1:17 am Tuesday, Nov. 251963 paperback book "as broadcast on the NBC Television Network NBC News" based on the minute-by-minute logs maintained by NBC's Department of Program Analysis. "No attempt was made to polish prose or to amend those errors of fact which inevitably occur in the early stages of reporting an event... The record as a whole, we think, testifies admirably to the reportorial skill of the entire NBC News Organization"


Box 5 Lawrence K. Grossman, Inc. new company brochure/portfolio 2 copies

An elegant and intriguing unmarked golden-tone 13.5 x 7.5 portfolio folder with keyhole openings opens to a creamy white book inside, with nothing on the cover but a business-card sizes embossed imprint and Lawrence K. Grossman, Inc. in printed the same golden ochre. Inside in duotones are examples of his work from his time at NBC


Box 5 NBC 60s Promotion Department publication: "How to Identify A Network" 2 copies

11.5" x 14" green cover - network identity piece: "The nation's television networks all broadcast approximately the same number of hours each week, operate under the same regulations, and use similar technical equipment. Yet they are no more identical than any three people are identical. For, in its choice of programs, each network continually reveals a distinct 'personality,' and acqures a clear identity in the minds of the country's viewers and critics...


Box 5 NBC 60s Promotion Department publication: "StartTime 1963-64 Guide to Television's Finest Schedule of Entertainment, News and Information" 3 soft-cover magazines; 1 hardcover; congratulatory note from David Kimble Grey Advertising with Radio-Television article; Broadcasting magazine article

Souvenir magazine offered to viewers for $.25 in on-air promotion - wildly successful


Box 5 NBC 60s Promotion Department publication "Standby: NBC News" 1 copy

"Standyby: NBC News" Hardcover book promoting day in the life of NBC news teams covering breaking news stories all over the world "Over the years, the American people have tended more and more to assign to broadcasting the immense responsibility of serving as their eyes and ears all over the world. NBC News takes this responsibility most seriously."


Box 5 NBC 60s Promotion Department "The Longest Night" 1 copy

The Longest Night hardcover book about NBC News' election coverage, inside cover insert with press blurbs extolling NBC's election coverage with Robert E. Kintner business card clipped attached.


Box 5 NBC 60s Promotion Department publication: "Celebrate WNBC-7V Week! NBC4 65-66 season" 2 copies

Hardcover 15-page books promoting the 1965-66 season


Box 5 Broadcasting and the News by Robert E. Kintner 2 copies

Kintner Broadcasting and the News is a Hardcover reprint of 1965 Harper's Magazine piece; inside a business card of Robert W Sarnoff, chairman of the board of NBC


Box 5 NBC 60s Promotion Department menu for the affiliates meeting: "Welcome NBC Affiliates June 1,1964" 1 copy

7 x 13" promotion piece for the new season with the new NBC peacock on the cover; universal city studios on the back - inside pictures of the starts of all the shows in the NBC lineup, last page "Star of the party" place for the photo of the guest (LKC and Alberta Grossman at the table) and menu from the dinner


Box 5 NBC 60s Promotion Department "Somehow it Works" promotion campaign advertising & review reprint

A volume that speaks volumes ad; CJR review


Box 5 NBC 60s Promotion Department NBC Network Identity campaigns newspaper ad 6 NYTimes; 1 unidentified; 1 Variety

"How to Identify A Network" (Connect the Numbers); That Brinkley Touch"; "The Facts Behind Daytime TV's Big Biz Boom"; "In the Huntley Manner"; "All Programs Subject to Change Without Notice"; "How to Identify A Network" (The Kremlin illustration);"How to Identify A Network" (Civil Rights); Variety;"We must view with profound respect the infinite capacity of the human mind to resist the introduction of useful knowledge."


Box 5 NBC 60s Promotion Almanac (11) Corporate; (1) "The Gulf Oil Corporation and Your Gulf Dealer Present"; (1) KRON-TV San Francisco Channel 4; (1) WNBC-TV New York Channel 4

Promotion piece for NBC coverage of the Department Huntley Brinkley 1964 conventions and election. Inside Convention & Election content the same with "private labeling" for affiliates and sponsor


NBC 80s



Box 16 Congratulatory letters for new job as NBC news president

Hundreds of letters from a wide range of print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends and family


Box 16 Leaving NBC correspondence

When the word got out that LKG and NBC were parting ways he received hundreds of personal cards and letters from all levels within the NBC network and affiliates as well as from print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends, family, and complete strangers


Box 16 Davos Switzerland Feb 1, 1986 speech

Television and Terrorism


Box 16 NBC Affiliate correspondence

50 year-end letters


Box 16 NBC reliable sources

Internal newsletters


Box 16 NBC News and BBC

Internal memos


Box 16 NBC News Research

Various internal research reports and studies on viewer attitudes and beliefs about network and local newscasts, internal memos


Box 16 NBC 80s Programming Idea Internal Memo - Henry Kissinger

Henry Kissinger outline for a proposed series placing the role of America in international affairs in a historical context — LKC note to Kissinger passing off to BBC/PBS


Box 16 Marvin Kalb Meet the Press Memos

Internal memos from old friend Marvin Kalb and NBC correspondent with impression about MTP, NBC, as well as insider insight on key figures in Russia/Gorbachev


Box 16 Milestone events

Invitations / place cards on the occasion of the visit of her Majesty Queen Elizabeth II and His Royal Highness The Prince Philip, Duke of Edinburgh; Concerts at the White House. Also includes menu and guest list for the infamous Oct. 25,1986, dinner at chez Grossman/Westport captured in the Ken Auletta book Three Blind Mice, which was the beginning of the end of LKG's tenure at NBC


Box 16 Internal memos & press releases

Various high-sensitivity subjects: Wayne Newton trials, management changes, improvement in NBC performance; NBC Cable service


Box 16 Fact Book for Hearing on Hostage News Coverage Before the Subcommittee on Europe and the Middle East of the Foreign Affairs Committee U.S. House of Representatives July 30,1983

Lee Hamilton, chair, invited LKG & Tom Brokaw to testify, impetus for hearings the hijacking of TWA jet in Athens and subsequent hostage situation


Box 16 Six-days Plus 20 Years NBC News special - 70 memos & letters

Significant controversy, ADL meetings following broadcast, which did not sit well with many American Jewish supporters of Israel Interesting exchange with old friend, Israeli pianist and columnist, David Bar-lllan


Box 16 Television Network Mergers: Hearings before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce House of Representatives April 28, 29, and 20,1997

LKG statement starts on page 84



Box 17 NBC News Decision 84 Democratic National Convention red reference book

Larry Grossman's copy loose-leaf binder NBC news research produced for convention to be carried in reporter's purse or pocket; includes LKG handwritten notes and folded paper with National Organization for lyrics Women Gerry's Song (to the tune of Yankee Doodle Dandy)


Box 17 NBC News Consultant

Various topics are explored, ranging from the environment that they are operating under (future of networks) to potential NBC news specials topics — cameras in courtrooms, elections.


Box 17 NBC Soviet Union correspondence - dozen letters; 5 Gorbachov Interview response letters

Correspondence with Mikhail Gorbachov, Konstantin Chernenko, Grant Tinker, and others regarding NBC News interviews prior to the November 19,1985 Geneva summit. Also includes LKG letter to Ambassador Dobrynin re incident, where NBC correspondent Steve Flurst's hand-carried video cassette was seized by Soviet officials in London


Box 17 Foreign/Diplomatic Correspondence

Correspondence and thank you notes with various heads of state, ambassadors, and other officials, including Benjamin Netanyahu, President Pieter Botha of South Africa, Prince Flassan of Jordan, President Hosni Mubarak, Ambassador Max Kampelman. Letters from Uri Savir, Media Advisor to Prime Minister Shimon Peres of Israel responding to LKG regarding "incident" complaint between IDF soldiers and NBC crew.


Box 17 Press clippings

Various press clippings about rise of NBC news and controversies


Box 17 GE Folder

Includes draft and final correspondence from LKG to Bill Carter, Baltimore Sun in response to column, Kennedy School of Government case study General Electric and the National Broadcasting Cos: A Clash of Cultures, and other GE articles


Box 17 NBC Cable News

Internal memos, budgets, etc. exploring potential partnership with CNN to set up a NBC cable news services


Box 17 NBC Terrorism 15 folders

Series of folders with annotated drafts of NBC news special report transcripts, memos, correspondence, and media coverage regarding NBC's coverage and decisions regarding the TWA hijacking, hostage crisis, and NBC's interview with Abbas; as well as memos re Justice Department inquiry and Congressional subpoena; Hearing Media, Diplomacy, and Terrorism in the Middle East July 30,1985 -Subcommittee on Europe and the Middle East of the Committee on Foreign Affairs House of Representatives


Box 17 Primo Pix 1988 NBC manila folder with publicity photos of LKG as well as photos of LKG for paperback version of Electronic Republic


Daily Binders



Box 18 Eight Binders

April 30-July 30,1984; August 1-December 31,1984; January-July 1985; July-December 1985; January-Junei986; July-December 1986; January-June 1987; June-November 1987