Lawrence K. Grossman papers, 1931-2018

LKG writes to pitch a new method of financing superior educational public affairs and cultural programming — essentially public-supported tv (precursuer ideas of his "you are the public in public tv" "pay/subscription tv model, and digital promise. They think he is asking for a job

Bound 2298-page transcript Saturday, November 23,1963

Various research, work products, and notes, speeches on the state of televison, some produced in response to FCC Chair Newt Minow "TV as a vast wasteland" speech, congressional hearings, other criticism of tv

While LKG was at CBS, Edward R. Murrow left to become director of the US Information Agency under President Kennedy. Fred Friendly let him know that LKG was interested in a position there. The archives includes Murrow's letters to LKG and LKG's draft responses. While LKG didn't work for US1A in the 60s, in 1989, USIA invited him to travel on behalf of USIA as an AmPart speaker. That correspondence is also included

While CBS executives were in DC testifying in front of FCC, LKG was reinventing how CBS should sell advertising. The purpose "to enable the network to sell commercial time only, rather than programs or program time Advertisers would be confined to time period adjacent to and within network programs, the network alone would determine th eprogram schedule and select all the programs in that schedule. Advertisers would control their own sales messages, would be able to select the audience they want to reach, and would be able to choose the time period for their sales message. But they would not be able to create or control the non-sales, or entertainment and informational area of that medium." At the time, this was a dramatic change from the status quo

An Insiders View of American Television - outlines, draft chapters, pitch and rejection letters to publishers. LKG would use research and some chapters of the book when researching and writing The Electronic Republic in the 1980s (some of the original folders from the late 50s/early 60s were in his Electronic Republic files and therefore included in the Writing the Electronic Republic Box

CBS commissioned Feliks Topolski to attend "The Blue Conentions August the 1956 democrat and republican 1956 CBS Televsion " conventions and record his impressions. The paperback book produced by the CBS promotion department is "A summary of the most recent demonstration of network television's ability to "interrupt its regularly scheduled programs" to bring an event of national interest to the American people"

Hard cover pocket folder with three softcover books highlighting three public affairs broadcasts produced by CBS News and broadcast over 33 hours before the year ended on December 30, 1956: The New Frontier, The Big News of '56, and Years of Crisis

"Testimony of Frank Staton...Before Senate Subcommittee N0.2 on Communications, Committee on Interstate and Foreign Commerce, June 18,1954" 1 copy; "Statement of Frank Staton, President, Columbia Broadcasting System, Inc. Before the Senate Committee on Interstate and Foreign Commerce, June 12,1956" 1 copy; " Memorandum supplementing Statement of Frank Stanton" 1 copy. NETWORK PRACTICES, Paperback books Network Practices copy is full of underlines and notes by LKC

Crisis, hardcover book: "On CBS The American People— each day during the momentous events of September, 1938; heard more, and understood more, of what was happening in the European crisis than any other people in the world. They heard and understood because of the greatest news coverage in history: 471 broadcasts from 18 world centers by 57 principals."

Images of Peace chronicles CBS telivision's coverage of President Eisenhower's trip to Western Europe and Premier Khrushchev's subsequent visit tot he U.S

Hamlet is a Semhard pocket-folder book of the script of the play adapted by Michael Benthall and Ralph Nelson for The Old Vic Company for presentation on CBS on February 24, 1959. Illustrations are by Ben Shahn