Lawrence K. Grossman papers, 1931-2018

Letters revealing worklife in 60s - letters betweenn limo company president and LKG regarding denial of service for Harlem address wedding for "negro" staffer; memo to LKG from "the girls" regarding his help in securing lighting in the the Ladies Room; memo inquiring whether there are training funds through RCA Equal Employment program

100 or so letters & copies of replies from across fields of media, public affairs, arts, and popular culture, including newspapers magazine, tv, news, PR/advertising, agents, industry trade groups, graphic design, writers, etc.

Internal memos /battles regarding ad philosphy among LKG, Sydney Eiges David Adams, Kintner; other memos demonstrating the perks and frustrations of a rising star in the organization, receipts & expense reports, memos on personnel matters

Lawrence K. Grossman/MAL Daily Correspondence Record January -December 1963; LKG Daily Mail/Correspondence Jan-Dec 1964; LKG Daily Mail/Correspondence Jan-Dec 1965; Daily Correspondence Jan-June 1966

The Subjective Camera - Fifteen professional describe how they bring the fine arts to television - draft treatment with notes; NBC cultural/arts programming schedule; pitch letters regarding Julian Stein off-broadway production that LKG pitches to NY Herald Tribune & NBC as a sponsored program opportunity

"Demographics" Roper report: a ten-yar view of public attitudes toward television and other mass media 1959-1968; Educational Broadcasting Review National Association of Education Broadcasting 1969 Publication: Broadcasting and Social Action A Handbook for Station Executives

1965 NBC week drums; drums election spot

From 1:53 pm Friday, Nov. 22 to 1:17 am Tuesday, Nov. 251963 paperback book "as broadcast on the NBC Television Network NBC News" based on the minute-by-minute logs maintained by NBC's Department of Program Analysis. "No attempt was made to polish prose or to amend those errors of fact which inevitably occur in the early stages of reporting an event... The record as a whole, we think, testifies admirably to the reportorial skill of the entire NBC News Organization"

An elegant and intriguing unmarked golden-tone 13.5 x 7.5 portfolio folder with keyhole openings opens to a creamy white book inside, with nothing on the cover but a business-card sizes embossed imprint and Lawrence K. Grossman, Inc. in printed the same golden ochre. Inside in duotones are examples of his work from his time at NBC

11.5" x 14" green cover - network identity piece: "The nation's television networks all broadcast approximately the same number of hours each week, operate under the same regulations, and use similar technical equipment. Yet they are no more identical than any three people are identical. For, in its choice of programs, each network continually reveals a distinct 'personality,' and acqures a clear identity in the minds of the country's viewers and critics...

Souvenir magazine offered to viewers for $.25 in on-air promotion - wildly successful

"Standyby: NBC News" Hardcover book promoting day in the life of NBC news teams covering breaking news stories all over the world "Over the years, the American people have tended more and more to assign to broadcasting the immense responsibility of serving as their eyes and ears all over the world. NBC News takes this responsibility most seriously."

The Longest Night hardcover book about NBC News' election coverage, inside cover insert with press blurbs extolling NBC's election coverage with Robert E. Kintner business card clipped attached.

Hardcover 15-page books promoting the 1965-66 season

Kintner Broadcasting and the News is a Hardcover reprint of 1965 Harper's Magazine piece; inside a business card of Robert W Sarnoff, chairman of the board of NBC

7 x 13" promotion piece for the new season with the new NBC peacock on the cover; universal city studios on the back - inside pictures of the starts of all the shows in the NBC lineup, last page "Star of the party" place for the photo of the guest (LKC and Alberta Grossman at the table) and menu from the dinner

A volume that speaks volumes ad; CJR review

"How to Identify A Network" (Connect the Numbers); That Brinkley Touch"; "The Facts Behind Daytime TV's Big Biz Boom"; "In the Huntley Manner"; "All Programs Subject to Change Without Notice"; "How to Identify A Network" (The Kremlin illustration);"How to Identify A Network" (Civil Rights); Variety;"We must view with profound respect the infinite capacity of the human mind to resist the introduction of useful knowledge."

Promotion piece for NBC coverage of the Department Huntley Brinkley 1964 conventions and election. Inside Convention & Election content the same with "private labeling" for affiliates and sponsor

Hundreds of letters from a wide range of print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends and family

When the word got out that LKG and NBC were parting ways he received hundreds of personal cards and letters from all levels within the NBC network and affiliates as well as from print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends, family, and complete strangers

Television and Terrorism

50 year-end letters

Internal newsletters

Internal memos

Various internal research reports and studies on viewer attitudes and beliefs about network and local newscasts, internal memos

Henry Kissinger outline for a proposed series placing the role of America in international affairs in a historical context — LKC note to Kissinger passing off to BBC/PBS

Internal memos from old friend Marvin Kalb and NBC correspondent with impression about MTP, NBC, as well as insider insight on key figures in Russia/Gorbachev

Invitations / place cards on the occasion of the visit of her Majesty Queen Elizabeth II and His Royal Highness The Prince Philip, Duke of Edinburgh; Concerts at the White House. Also includes menu and guest list for the infamous Oct. 25,1986, dinner at chez Grossman/Westport captured in the Ken Auletta book Three Blind Mice, which was the beginning of the end of LKG's tenure at NBC

Various high-sensitivity subjects: Wayne Newton trials, management changes, improvement in NBC performance; NBC Cable service

Lee Hamilton, chair, invited LKG & Tom Brokaw to testify, impetus for hearings the hijacking of TWA jet in Athens and subsequent hostage situation

Significant controversy, ADL meetings following broadcast, which did not sit well with many American Jewish supporters of Israel Interesting exchange with old friend, Israeli pianist and columnist, David Bar-lllan

LKG statement starts on page 84

Larry Grossman's copy loose-leaf binder NBC news research produced for convention to be carried in reporter's purse or pocket; includes LKG handwritten notes and folded paper with National Organization for lyrics Women Gerry's Song (to the tune of Yankee Doodle Dandy)

Various topics are explored, ranging from the environment that they are operating under (future of networks) to potential NBC news specials topics — cameras in courtrooms, elections.

Correspondence with Mikhail Gorbachov, Konstantin Chernenko, Grant Tinker, and others regarding NBC News interviews prior to the November 19,1985 Geneva summit. Also includes LKG letter to Ambassador Dobrynin re incident, where NBC correspondent Steve Flurst's hand-carried video cassette was seized by Soviet officials in London

Correspondence and thank you notes with various heads of state, ambassadors, and other officials, including Benjamin Netanyahu, President Pieter Botha of South Africa, Prince Flassan of Jordan, President Hosni Mubarak, Ambassador Max Kampelman. Letters from Uri Savir, Media Advisor to Prime Minister Shimon Peres of Israel responding to LKG regarding "incident" complaint between IDF soldiers and NBC crew.

Various press clippings about rise of NBC news and controversies

Includes draft and final correspondence from LKG to Bill Carter, Baltimore Sun in response to column, Kennedy School of Government case study General Electric and the National Broadcasting Cos: A Clash of Cultures, and other GE articles

Internal memos, budgets, etc. exploring potential partnership with CNN to set up a NBC cable news services

Series of folders with annotated drafts of NBC news special report transcripts, memos, correspondence, and media coverage regarding NBC's coverage and decisions regarding the TWA hijacking, hostage crisis, and NBC's interview with Abbas; as well as memos re Justice Department inquiry and Congressional subpoena; Hearing Media, Diplomacy, and Terrorism in the Middle East July 30,1985 -Subcommittee on Europe and the Middle East of the Committee on Foreign Affairs House of Representatives

April 30-July 30,1984; August 1-December 31,1984; January-July 1985; July-December 1985; January-Junei986; July-December 1986; January-June 1987; June-November 1987

Confidential memos for the files written by LKG about a series of secret settlement meetings arranged by Sonnenberg with the principals & without attorneys — Francis Flynn Chair NY News; Leon Levy Sr Partner Oppenheimer; LKG. Also includes envelope with confidential memo detailing conversation he had with Alan Pearce, PhD, communications economist, office of the chairman FCC at a restaurant in which Pearce told LKG "I hope you know that you don't have a chance of winning" The envelope includes a doily with LKG handwritten notes, and business card of Alan Pearce, PhD, communications economist. Note is a copy of LKG's note to Pearce following their conversation "A terribly indiscreet personal question: How can you, as a "liberal humanist," work in an environment in which you can say --regardless of the merits, that one side does not have a chance, in a judicial procss? Doesn' that denote the ultimate cynicism and justify all lack of faith in our system of our society? I get very scared when the good people go along and accept such common wisdom because they end up being responsible for it."

Senator John O. Pastore, chairman of Subcommittee on Communications introduced S. 2004, bill to amend Communications act of 1934 to establish orderly procedures for consideration of applications for renewal of broadcast licenses. Materials include Senate 81 Forum PR regarding Senate hearings; background info on bill, correspondence to and from LKG and Senate Committee Counsel Nicholas Zapple; and memos, notes, drafts re LKG testimony

Folder includes the semi-annual and event-driven communications LKG kept with Forum's stockholders starting in September 1969 through August 1975; Drafts of the "About Forum Communications" write-up, which includes bios of its shareholders; as well as information on Forum Communications, Inc. capitalization and related information

Includes various letters and information

Amend Communications Act 1934 Communications Subcommittee on Commerce Hearings S. 2004 Aug 5,6,71969; FCC application for construction permit for a new television station to operate on channel 11 at NYC (2 copies); Hearing exhibits of Forum Communications Volume One, Exhibits 1A-26A; Volume Two, Exhibits 27A-30A; Proposed Findings of Facts, Volume One (2 copies); Volume Two (2 copies); Conclusion of Law of Forum Communications volume three (2 copies); Forum exceptions to Initial Decision & Request for Oral Arguments (2 copies); Miscellaneous loose papers; Study: Mass Communications in the United States

LKG and others on his behalf sent -100s of pitch letters with a high-end portfolio brochure announcing the new company to a who's who list of print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends and family. There was an overwhelming response notables, among many others, include Walter Annenburg, John Chancelor, Irving Citlin, George Bristol, CP Burtin, Irv Fein, Mike Cowles, David Werblin, Estelle Ellis, Les Bernstein , Frank Stanton, Himan Brown Also includes LKG letter to Fred Friendly after his infamous NYTimes resignation from CBS following their decision to broadcast The Lucy Show rather than Senate hearings questioning American involvement in Vietnam

CPB put out an RFP for programming and the team at LKG Inc. worked with various artists, producers, and writers, including Tom Wolfe, Richard Moore, Richard Ellison, Gene Shalit, RO Blechman, and others to brainstorm, research, fund raise for, and in some case produce programs. The archives include correspondence, research, pitches, sketches, and other materials related to this process. PBS was also a client. LKG, Inc. consulted on fund raising, image, and scheduling.

LKG was engaged by the Republic of the Philippines to use media to help improve nutrition information to mothers

(1) Background Paper Prepared for the Workshop on Communications Technology for Education in the Philippines, Aug 23, 1975 (2) The Utilization of Communications Media in the Family Planning Program of the Philippines: A Country Report (3) Communication and Change: Some Perspectives for a total Communications Program for Family Planning in the Philippines (4) Planned and Purposive Use of Communication Development

Paper presented at Expert Group Meeting on the Integrated Use of Folk Media and Mass Media in Family Communication programs November 20-24 1972

Program materials and paper

(1) Background Paper Prepared for the Workshop on Communications Technology for Education in the Philippines, Aug 23, 1975 (2) The Utilization of Communications Media in the Family Planning Program of the Philippines: A Country Report (3) Communication and Change: Some Perspectives for a total Communications

Program for Family Planning in the Philippines (4) Planned and Purposive Use of Communication Development

Factual account of all the programs distributed by the Public Broadcasting Service to its member stations from Oct 1, 1971 to October 1,1972. It provides an analysis of PBS programming during that one-year period, a brief description of each program trasmitted by PBS, and summarizes other facts regarding the programming organization and operation of PBS. (A brief summary of programs distributed since Oct. 1,1972 is also included)

1996 Diary clothbound designed & distributed by Design Research: by week sat through sun daily appointments — line items mostly written in pencil or ink by LKG or later by secretary some notable entries: feb 25 lunch Dan Quayle; April 17 Judy Collins party ; July 8 lunch John Mitchell, Oct 6 Milton Friedman. From 1997 -1991 volumes are New Yorker Diary

2 dozen pamphlets and booklets, research materials on integration in education, committee meeting notes & minutes, correspondence.

Statewide conference 1965 Focus on Housing Shortage & Know Your Rights Pamphlet. Alberta N. Grossman volunteered with the CT. Council on Human Rights to help integrate housing in CT following the passage of the CT fair housing act. Box contains multiple lists of volunteers, organizations, letters correspondence from leaders of the CT civil rights movement, multiple versions of Know Your Rights Pamphlet in English and Spanish translation, which was ultimately designed by John Graham, NBC's graphic designer at the behest of LKG. Includes -50 fund raising letters to CT-based corporations, churches, and other organizations (in some cases, corporations reject sponsorship as too controversial, but the individual provides a personal donation), as well as please to community organizations to help distribute the 100,000 pamphlets that have been delivered to the Grossman living room. At NBC, LKG is researching/pitching programming focused on civil rights, housing, etc.

Includes note from confidential sources in 60 minutes/tobacco story; Source material for Fox/whistleblower CJR story

LKG articles: 1976 with Eric Sevareid "As They Were Saying"; 1977, "Why Not the Best?..."; 1980, "Proposal for a Grand Alliance."

Digital Promise Files: Responses to report draft; board retreat; Spectrum issues; copies of bill; drafts of Digital Gift to the Nation report. Book idea files: Proposals/versions; Book Civic Participation; Book Media future Book Murdoch; Book Media Future; Book Politics Future; Book Money & Politics; First Amendment Book; Book Public Opinion; Book War Opinion; Clips monographs; Book Life in Older America research material

Throughout his career LKG gave hundreds of informal talks and speeches around the world. Box contains drafts, research materials, note cards, final speeches, reprints, clippings. Topics range from the future of public television, to terrorism to politics, to reshaping democracy for the digital age. His remarks or writings often spurred a significant response (see correspondence box - especially response to Murrow speech)

Files include: Writing-technology; mise for filing; Arguments for ammo; clips testimony/bills FAS games; general writnig, education; records libraries & museums; Morril Act Polling; Board of Directors; and correspondence

Major folder General Miscellaneous correspondence with subfolders: Academics, museums libraries cultural institutions; Admirers & Friends; Home Life LKG; Advertising, PR Agents, Studios & Associations (highlight Emerson Foote correspondence re: resignation from McCann-Erickson 1964); Elena Androunas (highlight Russia press and education under Gorbachev - Columbia); Artists/Writers/Producers (highlights Tom Wolf, Grant Tinker; Home Life- LKG; Marvin Kalb (highlight - 20 Feb 1990 letter/clip re NY Times editorial - LKG's suggestion that candidates take responsibility for the content of the message on their tv ads); Robert Kintner (highlights White House years); James and Jonathan Marshall; John McMillan; Newt Minow; NBC (highlights notes from Tom Brokaw, Diane Sawyer, Tim Russert); Helen Saccani Letters; Gene Shalit; Polital Figures (highlights: President Johnson letter, Jack Valenti (special assistant to Pres. Kennedy) Henry Kissinger, John Sununu COS Reagan; Haim Zohar, Consul of Israel. See also NBC 80s Box 2 for many more); Newspapers-NY Times (Highlights Max Frankel letters, Anthony Lewis; TV Boradcast & Cable; Richard Wald; George Zimbel

Subfolders Beyond the Wasteland correspondence with Jane Gelfman, agent and various publishers (nice rejections); Book reviews; Congrats; John McMillan Electronic Republic (letters with notes, commentary on writing) and book drafts); Electronic Republic Post Murrow Speech; Permission to Photocopy; Publishing correspondence with publisher about marketing, etc.); Twentieth Century Fund (funder or book, includes correspondence and contracts)

Subfolders Photos, Family letters; Family & Friends personal favors; Columbia/Gannet Princeton Stuart Professorship; Gannett/Columbia Farewell; Horizon; Responses to Murrow Speech, Speaking Engagement, Speaking Engagement Requests International/Thank yous, Speaking Engagement Media; Thank You Media Trades; Thank You letters Mise; Pitches to LKG; LKG biography

Includes correspondence with Kirsten O Lundberg of JFK school who drafted the JFK case study by the "President and Fellows of Harvard College "General Electric and the National Broadcasting CO: A Clash of Cultures" in 1989. Includes LKG comments on the draft and final

Background materials, clippings, booklets

Subjects Direct democracy, technology; news: future information

Confidential plan Volumes I & II by Alvin H. Prelmutter, Inc. for The Public Broadcasting Service, The Corporation for Public Broadcasting, and the John and Mary Markle Foundation

LKG folder

Brochure, correspondence, descriptions, drafts

LKG was asked to serve on many board and advisory counsels, or act as as a consultant to many nonprofits. The board folder includes correspondence from, among others, leadership in the following organizations the American Heart Association, Symphony for United Nations, International Leadership Center on Longevity and Society, CT Public Television, the National Research Council board on Natural Disasters, National Academy of Sciences, First International Congress on Cancer and AIDS, The Bretton Woods Committee, International Council for Global Health Progress, The Gihon Foundation Council on Ideas

LKC drew on the research, outlines, and writing from the "Insider's View of American Television" that he started while at CBS in the late 50s, early 60s, those files (mostly blue) were mixed in with his other working files for drafting Beyond the Wasteland. Included are: Advertising; Book Notes, International TV, Outlines (CBS era), Paramount Pictures, Public Policy Regulation, Reflections on TV and Politics, Tiananmen Square, TV History Ad & Politics (CBS era), TV Ratings (CBS-era), Washing DC (CBS era). Also in the box are correspondence with publishers (rejections) for Wasteland, as well as working correspondence contracts, etc. with Twentieth Century Fund, who funded the book, LKC's agent and publisher, as well as articles and clippings

1st: (white box) Electronic Republic source material; 2nd: (kraft box) Book Drafts; 3rd:(white box) Original Copy Edited Not Final Draft; 4th: (white box) Final Draft; 5th (white box) Rough Page Proofs with Final Edits

Files include: Gaming Briefing LKG, Digital Promise Introduction Booklet, Mise, (bills educational games); DP, Clippings & Publicity); DP Educational examples, Learning Technologies; DP foundations; DP Learning Federation; DP Public TV weekend, Public TV 3; DP Presentations/ldeas; DP- Miscellaneous; The Carnegie Initiative Corp; The FCC Senate Hearings - LKG Testimony

Issues concerning advertising and public television study, program plan

Hearing on spectrum Auctions September 12,1995, Committee on Commerce, Science and Transportation

1964,1965,1968,1969,1970, 1971,1972,1973,1974,1975

Newspaper and Magazine advertisements for CBS. Book one: 7/27/56 through 10/26/58; Book two 10/27/58 through 10/27/59; Book three undated; NBC 60s Promotion Department National Broadcasting Company Advertising Reprints-196210.5 x 16 softcover book

LARRY GROSSMAN gold stamped on cover

Horizon TV (20); Digital Promise (2)

Believed to be NBC 60s new season promotion hosted by Don Adams

Farewell posters made for LKG when he was leaving PBS for NBC signed by staff