Search

Broadcast tape and public relations kit in styrofoam box.

While CBS executives were in DC testifying in front of FCC, LKG was reinventing how CBS should sell advertising. The purpose "to enable the network to sell commercial time only, rather than programs or program time Advertisers would be confined to time period adjacent to and within network programs, the network alone would determine th eprogram schedule and select all the programs in that schedule. Advertisers would control their own sales messages, would be able to select the audience they want to reach, and would be able to choose the time period for their sales message. But they would not be able to create or control the non-sales, or entertainment and informational area of that medium." At the time, this was a dramatic change from the status quo