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Start Over Collection Lawrence K. Grossman papers, 1931-2018

Lawrence K. Grossman, Inc. new company brochure/portfolio 2 copies Box 5

An elegant and intriguing unmarked golden-tone 13.5 x 7.5 portfolio folder with keyhole openings opens to a creamy white book inside, with nothing on the cover but a business-card sizes embossed imprint and Lawrence K. Grossman, Inc. in printed the same golden ochre. Inside in duotones are examples of his work from his time at NBC

  1. Rare Book & Manuscript Library
  2. Lawrence K. Grossman papers, 1931-2018
  3. Series III: NBC
  4. NBC 60s

Lawrence K. Grossman papers, 1931-2018 60 Linear Feet

Grossman, Lawrence K.

Contain first drafts of his writings, correspondence related to his personal and professional life (including exchanges with Tom Wolfe and Edward R. Murrow, among others), as well as posters, original arwork, multiple binders of CBS advertisements, and other visually interesting documentation of his career.

  1. Rare Book & Manuscript Library

Leaving NBC correspondence Box 16

When the word got out that LKG and NBC were parting ways he received hundreds of personal cards and letters from all levels within the NBC network and affiliates as well as from print, broadcast, entertainment media, pr/advertising, and ancillary trades, as well as law, public affairs, academia, culture, friends, family, and complete strangers

  1. Rare Book & Manuscript Library
  2. Lawrence K. Grossman papers, 1931-2018
  3. Series III: NBC
  4. NBC 80s

LKG outside CBS pitches, including with Roone Arledge; Masterpiece; Problems in the City Box 1

While at Look, LKG was constantly pitching elsewhere. He worked with Roone Arledge on a series titled "Masterpiece," pitching to CBS program head Franklin Schaffner (who rejjected it as "terribly improtant by "terribly special" for commercial tv), as well as a public affairs program, pitched to NBC

  1. Rare Book & Manuscript Library
  2. Lawrence K. Grossman papers, 1931-2018
  3. Series I: Early Years/Education

Major folder - 280 letters and 10 photographs Box 34

Major folder General Miscellaneous correspondence with subfolders: Academics, museums libraries cultural institutions; Admirers & Friends; Home Life LKG; Advertising, PR Agents, Studios & Associations (highlight Emerson Foote correspondence re: resignation from McCann-Erickson 1964); Elena Androunas (highlight Russia press and education under Gorbachev - Columbia); Artists/Writers/Producers (highlights Tom Wolf, Grant Tinker; Home Life- LKG; Marvin Kalb (highlight - 20 Feb 1990 letter/clip re NY Times editorial - LKG's suggestion that candidates take responsibility for the content of the message on their tv ads); Robert Kintner (highlights White House years); James and Jonathan Marshall; John McMillan; Newt Minow; NBC (highlights notes from Tom Brokaw, Diane Sawyer, Tim Russert); Helen Saccani Letters; Gene Shalit; Polital Figures (highlights: President Johnson letter, Jack Valenti (special assistant to Pres. Kennedy) Henry Kissinger, John Sununu COS Reagan; Haim Zohar, Consul of Israel. See also NBC 80s Box 2 for many more); Newspapers-NY Times (Highlights Max Frankel letters, Anthony Lewis; TV Boradcast & Cable; Richard Wald; George Zimbel

  1. Rare Book & Manuscript Library
  2. Lawrence K. Grossman papers, 1931-2018
  3. Series V: Correspondence, Rolodex, Other LKG Projects
  4. Correspondence

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